Welcome to The Cellar Doors

Privacy Policy

The Cellar Doors is committed to respecting and protecting our customers' privacy and treats it with the same respect as our wine selection.

Much like all online businesses, we need to collect certain pieces of personal information from you in order to be able to provide our service. This privacy policy covers what information we store about you and how we use it. The Cellar Doors website is provided by Seth Ventures Limited (hereinafter referred to as The Cellar Doors) and for legal purposes is the data controller.

This privacy policy sets out how The Cellar Doors uses and protects any information that you give The Cellar Doors when you use this website. The Cellar Doors is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Cellar Doors may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

How we use your personal data

In this section we outline how we may process your personal data. All personal data we process falls into one or more of the following categories:

  • Sign-up data
  • Order data
  • Transaction data
  • Financial data
  • Internal social data
  • Usage data
  • Communication data
  • Enquiry data
  • Digital marketing data

You may sign-up for our services (sign-up data). The sign-up data may include your name, email address. The legal basis for processing sign-up data is legitimate interests for marketing communications.

We may process your order ("order data"). The order data may include your name, billing address, delivery address, phone number and email address. The order data will be processed for the purposes of delivering your wine orders to you. By filling in these details, you imply consent for us to use them to the extent necessary to fulfil our service to you. Most of this information gets stored in a database private to us and will not be accessible to anyone other than us.

We may process your transaction (“transaction data”). The transaction data may include information relating to your previous transactions, including purchases of goods or services and payments. The transaction data may include your name, billing address, delivery address, telephone number, email address and purchase history. It may be processed for the purpose of supplying the purchased goods or services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us.

We may process financial information (“financial data”) you share with us. The financial data may include your encrypted card details, name and billing address. The financial data may be processed for the purposes of processing your payment. Any credit card details you submit are never stored on our database, they are scrambled and used securely with our payment provider Paypal. The legal basis for this processing is the performance of a contract between you and us.

We may process information that you post for publication on our website, such as product ratings and reviews ("internal social data"). This internal social data is public, and may be processed for the purposes of enabling interaction on the website between customers. We may also use your posts or reviews in our marketing materials to help us tell other customers about our products and services. In instances where internal social data is stored in an unstructured format (such as free text reviews and wall posts) it is exempt from our data retention rules, however may be deleted upon request. The legal basis for processing internal social data is consent.

We may process data about your use of our website , and reaction to our emails and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The sources of the usage data is our analytics package (including, but not limited to Google Analytics) and email services providers. This usage data may be processed for the purposes of analysing the use of the website, emails and services. More details on this in the How we use cookies section further down. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. For the exhaustive list of cookies we collect see the List of cookies we collect section.

We may process information that you provide to us for the purpose of subscribing to our marketing communications and/or newsletters ("communication data"). The communication data may include your name, email address, postal address, phone number or marketing preferences. This communication data may be processed for the purposes of contacting you with service notifications, such as that your order has been processed, or contacting you with relevant offers and messages. The legal basis for this processing is performance of a contract for service notifications and legitimate interests for marketing communications.

We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). This enquiry data may be processed for the purposes of providing clarification, resolving issues or marketing relevant goods and/or services to you. The legal basis for this processing is the performance of a contract between you and us and to ensure we are responding to your enquiry.

We may process information that you provide to us for the purpose of improving our digital marketing ("digital marketing data"). We may use digital marketing data in a number of different ways: either to advertise our products and services to you on third party websites such as Facebook, or to advertise our products and services to similar customers (lookalikes) on third party websites such as Facebook. We may also use digital marketing data to exclude you from seeing advertisements from third party websites such as Facebook. The digital marketing data may include your name, email address, gender, and the user ID of any social platforms you have connected with us on. The legal basis for this processing is our legitimate interests, namely providing better services and enhancing our customer base.

Providing your personal data to others

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we may disclose your personal data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this policy:

  • to our insurers and professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice
  • to companies approved by you, such as Facebook and other social media sites (if you choose to link your accounts to us)
  • to companies that do things to get your wine orders to you, such as wineries, order packers and delivery companies
  • to deliver exciting news and offers to you we will use email service providers
  • Financial transactions relating to our website, app and stores are handled by our card payment service providers, PayPal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data with law enforcement and fraud prevention agencies, so we can help tackle fraud or where such disclosure is necessary for compliance with a legal obligation to which we are subject, in order to protect your vital interests or the vital interests of another natural person, or in connection with the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

How long we retain your data

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

If you have registered on our website but not purchased from us, the length of time we will retain your data is dependant on whether you have opted into our marketing communications. If you have opted in, we will retain your data for 5 years from registration; if you have not opted in, we will retain your data for 1 year from registration.

Whilst you are an active customer (which, for the avoidance of doubt, means you have purchased from us) we will retain your data for as long as needed to give you the best possible customer service. We will anonymise your personal data 7 years after your last transaction (sale or refund) provided you have not interacted with us for 2 years. For the purposes of this policy, an interaction is defined as an identifiable website or app session. We will inform you before we anonymise your data and give you the option for us to retain your details in order to continue to serve you.

In all instances outlined above, the process of anonymising your data may take up to one calendar month.

In certain circumstances we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, to resolve disputes and enforce our agreements.

What emails will you receive from us?

Email is the main way we communicate with our customers. As a customer you may receive the following email:

  • a welcome email when you register on the site
  • subscribe or unsubscribe to the newsletters
  • when you place an order and any follow-up updates on your order
  • we may also periodically email you about updates to our site or service, or to ask for feedback about how we’re doing.

We may publish a newsletter of company updates and wine-related tidbits . If you would prefer not to receive it, the easiest way to unsubscribe from it is via the link at the bottom of the newsletter. We want you to think well of any piece of communication you receive from us and are mindful of sending you an email too many. There may be situations other than those described above where in which we may get in touch with you, but do tell us if we overdo it.

Email Tools

As a member of The Cellar Doors, you have the opportunity to send e-mails with product recommendations, sales promotion recommendations and newsletters from The Cellar Doors to your friends. The recipient will be able to see who has sent the e-mail as well as a personal message you might have added. Please ensure that you only send these e-mails to real persons who have provided their explicit agreement to receive these e-mails. The Cellar Doors will only send e-mails to the e-mail addresses you provide and will not make use of this data for any other purpose. You are not allowed to use our e-mail tools for sending spam or information that is in conflict with the general terms and conditions of business.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Your rights

You have a number of rights in respect to your personal data. We have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights. You may exercise any of your rights in relation to your personal data by emailing us on info@thecellardoors.com.

Right of access
You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge. In order to fulfil this right we will ask for government registered ID to confirm your identity and, once this is received, will respond with the relevant information one calendar month from the date of your request.

Right to rectification
You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

Right to erasure
In certain circumstances you have the right to the erasure of your personal data without undue delay. However, there are exclusions of the right to erasure, such as where processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, or for the establishment, exercise or defence of legal claims. If you have entered into a transaction with us, we will keep a record of your personal data for seven years following the date of your last transaction with us. We will endeavor to respond to your request within one month, but if your request is complex or we receive a number of similar requests at the same time, it might take us longer, in which case we will inform you within one month of the receipt of the request and explain why we think an extension is necessary.

Right to restriction on processing
In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: (a) you contest the accuracy of the personal data; (b) processing is unlawful but you oppose erasure; (c) we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and (d) you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: (a) with your consent; (b) for the establishment, exercise or defence of legal claims; (c) for the protection of the rights of another natural or legal person; or (d) for reasons of important public interest.

Right to objection to processing
You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: (a) the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or (b) the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless (a) we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or (b) the processing is for the establishment, exercise or defence of legal claims.

You also have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

Right to data portability
In certain circumstances, you have the right to receive your personal information in a structured, commonly used and machine-readable format and to transmit that information to another controller to enable it to use the data. The right to data portability applies (a) to personal data you have provided to us as data controller, (b) where the processing is based on the your consent or for the performance of a contract and (c) when processing is carried out by automated means. If you request this information, we will transmit the data directly to another controller, if this is technically feasible. We are, however, not required to adopt or maintain processing systems that are technically compatible with other controllers. Also, if the personal data concerns more than one individual, we must consider whether providing the information would prejudice the rights of other individuals.

In case you exercise your right to data portability, we will endeavor to respond to your request within one month, but if your request is complex or we receive a number of similar requests at the same time, it might take us longer, in which case we will inform you within one month of the receipt of the request and explain why we think an extension is necessary.

Right to stop marketing messages
At any time you can amend your marketing preferences to reduce, remove or increase the amount we contact you with special offers. You can do this by accessing your account.

Right to withdraw consent
To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time.

Right to complain
In the event that you wish to make a complaint about how we process your personal data, please contact us in the first instance at info@thecellardoors.com and we will endeavour to deal with your request as soon as possible. If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement. Our supervisory authority is the Information Commissioner’s Office. You can contact them via https://ico.org.uk/.

Amendments

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics & Cookies

Online businesses use analytics tools like Google Analytics to get a sense of how many visitors the site receives every day and which sections of the site they typically look at. It’s a key way of a knowing how well they’re doing and what they can do better. We too use Google Analytics and may try out other analytics tools from time to time. The data we collect is aggregated, so while we’ll get an idea of what kinds of people use our site and in what way, the data won’t show us how specific individuals use the site. Google Analytics and most other online analytics tools will handle ‘cookies’ as part of their tracking technologies. Cookies are used in web browsers such as Internet Explorer, Chrome and Firefox to retain certain details about the sites you’ve been to before. They’re helpful, for example, in remembering login credentials for sites you frequently visit so that you don’t have to enter them each and every time. Our site may also issue cookies as part of certain advertising technologies supplied by third parties such as Facebook and Twitter. These are used primarily to help us evaluate the effectiveness of any online advertising activity we carry out.

For the exhaustive list of cookies that Google Analytics uses List of cookies Google Analytics collect section.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data protection officer

As a company we do not have a data protection officer, but we do have a team trained to help with any data protection query. If you have any concerns or questions about how we protect your privacy, please contact the team on info@thecellardoors.com.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

 

List of cookies Google Analytics collect

The table below lists the cookies Google Analytics collect and what information they store.

COOKIE nameCOOKIE Description
_ga Used to distinguish users.
_gat Used to throttle request rate.
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