Welcome to The Cellar Doors

Privacy Policy

Much like all online businesses, we need to collect certain pieces of personal information from you in order to be able to provide our service. This privacy policy covers what information we store about you and how we use it. The Cellar Doors website is provided by Seth Ventures Limited (hereinafter referred to as The Cellar Doors) and for legal purposes is the data controller.

This privacy policy sets out how The Cellar Doors uses and protects any information that you give The Cellar Doors when you use this website. The Cellar Doors is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Cellar Doors may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

As part of the sign-up process, we ask for you to fill in a form that will tell us the following information:

  • name
  • email address

If you like the the wines and order them on the website then, we also ask for the following information:

  • delivery address
  • billing address
  • phone number
  • credit card details

By filling in these details, you imply consent for us to use them to the extent necessary to fulfil our service to you. Most of this information gets stored in a database private to us and will not be accessible to anyone other than us. Any card details you submit are never stored on our database, they are scrambled and used securely with our payment provider Paypal.

We may also collect the following information:

  • information such as, preferences and interests
  • other information relevant to customer surveys and/or offers

Though we communicate with our customers primarily by email and sometimes on phone, we are increasingly using social media as away to communicate with our customers. So we may store other publicly available details that we come across about you such as your Twitter handle to help us do this in a more organised way. On that note we are on Twitter and Facebook

And finally, there are other anonymous pieces of data our web analytics systems may collect relating to your usage of our website. Again, this is common and fundamental to most online businesses and helps us understand how our website is being used and areas of it we could improve in the future. More details on this in the How we use cookies section further down.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customise the website according to your interests.

What emails will you receive from us?

Email is the main way we communicate with our customers. As a customer you may receive the following email:

  • a welcome email when you register on the site
  • subscribe or unsubscribe to the newsletters
  • when you place an order and any follow-up updates on your order
  • we may also periodically email you about updates to our site or service, or to ask for feedback about how we’re doing.

We currently publish a newsletter of company updates and wine-related tidbits every two weeks. If you would prefer not to receive it, the easiest way to unsubscribe from it is via the link at the bottom of the newsletter. We want you to think well of any piece of communication you receive from us and are mindful of sending you an email too many. There may be situations other than those described above where in which we may get in touch with you, but do tell us if we overdo it.

Email Tools

As a member of The Cellar Doors, you have the opportunity to send e-mails with product recommendations, sales promotion recommendations and newsletters from The Cellar Doors to your friends. The recipient will be able to see who has sent the e-mail as well as a personal message you might have added. Please ensure that you only send these e-mails to real persons who have provided their explicit agreement to receive these e-mails. The Cellar Doors will only send e-mails to the e-mail addresses you provide and will not make use of this data for any other purpose. You are not allowed to use our e-mail tools for sending spam or information that is in conflict with the general terms and conditions of business.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics & Cookies

Online businesses use analytics tools like Google Analytics to get a sense of how many visitors the site receives every day and which sections of the site they typically look at. It’s a key way of a knowing how well they’re doing and what they can do better. We too use Google Analytics and may try out other analytics tools from time to time. The data we collect is aggregated, so while we’ll get an idea of what kinds of people use our site and in what way, the data won’t show us how specific individuals use the site. Google Analytics and most other online analytics tools will handle ‘cookies’ as part of their tracking technologies. Cookies are used in web browsers such as Internet Explorer, Chrome and Firefox to retain certain details about the sites you’ve been to before. They’re helpful, for example, in remembering login credentials for sites you frequently visit so that you don’t have to enter them each and every time. Our site may also issue cookies as part of certain advertising technologies supplied by third parties such as Facebook and Twitter. These are used primarily to help us evaluate the effectiveness of any online advertising activity we carry out.

For the exhaustive list of cookies that Google Analytics uses List of cookies Google Analytics collect section.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@thecellardoors.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so, as stipulated by the Data Protection Act 1998.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 23-29 Finchley Road, London, NW8 0NU.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


List of cookies Google Analytics collect

The table below lists the cookies Google Analytics collect and what information they store.

COOKIE nameCOOKIE Description
_ga Used to distinguish users.
_gat Used to throttle request rate.
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