Welcome to The Cellar Doors

The Cellar Doors

  • Tell Us What You Like...

    One of the key tenets of Cellar Door is to be a marketplace driven by the community. I strongly believe that consumers should have the freedom to make their own choices and neither retailers nor sellers should dictate this choice or restrict access.

    I see this happen time and again especially in the wine buying process. Buyers, be it for supermarkets or independent retailers, choose wines based on their taste profile and what they believe is good for the consumer. How often does anyone ask the consumer what he or she likes?

    At Cellar Door we would like to change that. We are asking our customers what they like and we are contacting and getting wineries signed up based on what our customers want and like!

    So the next few producers I will be covering on the “Meet the Producer” series are ones who have been strongly recommended by Cellar Door consumers that have signed up for the customer trial and are enthusiastic “brand ambassadors” for these wines.

    I have been hearing from quite a few customers who have signed up for the trial and I’d really like to hear from more of you.

    As I said before, I want Cellar Door to be truly driven by the community – tell us which wine maker has impressed you and we will contact them and make them part of the Cellar Door community! Drop us an email or leave us a comment.

  • The Idea for Cellar Door aka "The Cellar Doors"

    I am a wine enthusiast. Over the years I have travelled to wine regions to learn and discover about wines. Most of the places that I have visited have been the traditional wine regions such as Burgundy, Loire, Bordeaux, Napa, Pfalz, Mosel, Piedmont, Tuscany, Montalcino, Duoro Valley, Jerez, Valencia and Priorat.

    In each of these visits I preferred to visit boutique wineries as I have always wanted to meet with wine producers and understand their passion for making great wines.

    The more I met with these wine producers the more I realised that the wines were an expression of and the extension of their personalities.

    I realised that there are excellent wines being produced at reasonable price points but these wines were very difficult to source outside of regions where they are produced.

    With more than 1million+ wine producers around the world it is quite expected that the choices consumers are presented with at their local stores and supermarkets are limited. This does mean that the choices we are presented with are dependent upon what the supermarket buyer believes are good for us and not the other way around.

    This got me thinking that there should be a better way to work around the inefficiencies that exists in the current supply chain that limits customer choice. If I could improve upon the current supply chain I could provide choice to customers, which would drive a much better wine drinking experience.

    That thought to drive change and better customer experience has led me to the idea of Cellar Door!

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The Cellar Doors